Every Big Thing service does the same thing — it challenges your decision before you commit time, money, or effort. Pick the one that matches what you're deciding.
Stress-test an idea before you invest.
Describe a decision — a new product, a price change, a market entry — and Big Thing simulates the people who will judge it: customers, competitors, experts, and stakeholders.
Good for: new products, pricing changes, feature launches, market entry.
Audit your business model, finances, and readiness.
Describe your business — model, stage, revenue, costs — and Big Thing audits the fundamentals that decide survival: unit economics, risk, market fit, and readiness to grow.
Good for: businesses raising, scaling, or unsure if they're ready.
Deep research, structured into actions.
Give Big Thing a question and it does the research, synthesizes sources, and returns a structured report you can act on.
Good for: market research, competitor analysis, feasibility checks, due diligence.
Evaluate an investment or partnership before you commit.
Give Big Thing a target and a deal size and it investigates the risks a buyer should raise: financials, market, legal exposure, and the questions to ask before you sign.
Good for: acquisitions, partnerships, fundraising, vendor due diligence.
Experience your business as a customer.
Big Thing walks through your purchase journey the way a real customer would and reports exactly where friction, confusion, or broken trust loses the sale.
Good for: stores, SaaS, service businesses, checkout flows.
Put real users on your product.
Big Thing steps into your users' shoes, tries the tasks they need to do, and reports what blocks or confuses them before it costs you retention.
Good for: apps, SaaS onboarding, feature launches.
A ranked content plan that builds demand.
Big Thing turns your brand and audience into a concrete content plan — pillars, formats, hooks, and cadence that shortens time-to-trust.
Good for: founders, marketers, agencies, creators.
Segments and angles that get replies.
Big Thing maps your offer to ranked prospect segments, buying triggers, and outreach angles designed to earn a reply — not spam.
Good for: B2B, agencies, service providers, SaaS.
Find funding you're eligible for.
Big Thing scans for grants and tenders your organisation qualifies for, and lays out what the application will require before the deadline.
Good for: SMEs, NGOs, startups, funded projects.